The
trial
The
trial
The
trial
Brand Development
I had the great opportunity to work on a new and upcoming, London based underwear brand to do their brand positioning
and create their new social media campaigns.
Starting with the creation of a manifesto, a brand foundation document that lays down the core brand values and their future vision. The work involved brand positioning, design, directing photoshoots, brand films and art direction.
visual language
Serene Wear is all about keeping things simple, being comfortable with who you are to become the best you can be.
To represent this core value of the brand we created a simplistic look. Using the three key brand colours: black, mustard and white throughout the first selection of the images.
We also brought our core values to the first photoshoot. We created a comfortable environment for our models to set them free and let them be comfortable during the shoot.
#YOURSERENES
HIS/HERS COLLECTION
A classic and timeless design. Serene Underwear Her Collection.
Comfort and style all day and all night long wearing #YOURSERENES.
instagram campaign
To spread the message and to engage with more followers we did an instagram take over.
Creating content and activations such
#confidence challenge (as asking our followers to share what confidence means to them and to win a Serene goodie bag).
Our aim was to reach as many fans as possible via Instagram stories and image posts. All was done to also launch the brand look and feel and create a strong social presence.
social INFLUENCER
After the brand 'tone of voice' development we laid down a few pillars that the brand was founded on. Self-love, Confidence and Mental-health as well as healthy living were the core values the founders identified.
To convey our message we looked for and found an influencer who is a human representation of our core values.
Jay, an energetic and very positive person who can help us to represent our values while also adding his aspirational personality to help the Serene brand to grow.
LOOK BOOK
