THE Campaign

I had the exciting opportunity to work with Serene Wear, an upcoming London based fashion brand with an expanding collection of male and female underwear products. Designed in London and proudly produced in the UK.

I helped the brand to plan and execute their Spring Campaign. The work began with establishing a collaboration between Serene and Barsparta who later became the face of the campaign, as well as a social influencer partner and brand ambassador for Serene for the campaign period.

As mental health, self love and pushing our boundaries (to become a better version of ourselves) are the three main pillars for Serene, I wrote the film script inspired by Jay's story (from the Barsparta Team). A story that tells how Jay turned his life around by discovering calisthenics. He not only become a successful athlete but an inspiration for others.

I was responsible for bringing the script to life and directing the film that later become the core of Serene's Spring Campaign.

Play Video

Story Board

After the script was signed off, I started to develop the look and feel. Creating the mood for the film to illustrate the story. Searching for locations and planning the logistics was one of the most exciting parts of the delivery process.

SOCIAL MEDIA

We used social media – Instagram, Youtube and Facebook – to spread the message, not only amongst our fans but reaching out to new ones. Funnelling the viewers through to the main Serene website.

The campaign is still freshly released but we already gained:

Over 20K views on Instagram pages (first 48 hours)
Over 500K views in first 4weeks
200% increase in visitors to Serene
The content was shared internationally by main influencers such as the World Calisthenics Organisation.