The
trial
The
trial
The
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BRAND STRATEGY
I had the great opportunity to lead the creative and brand development of HarmonyCA™, one of the newest addition in the Allergan portfolio.
To build the new HarmonyCA™ brand we started with a refreshed brand strategy. Re-establishing and revisiting the brand’s core values, mission and vision for the future in reflection of the new, positive market research findings.
Previous HArmonyCA™ Branding
How the brand refresh begun
OPEN CREATIVITY is the way HArmonyCA™ blends innovation, creativity and vision in the pursuit of harmony.
the Rebrand
Through extensive workshops, consultation we have established a robust foundation for the unveiling of a new brand. The rebranding embodies the duality of serenity and assurance that is inherent to HArmonyCa, while also embodying the dynamic energy associated with being a driving force for change.
Additionally, we have enlisted the expertise of the highly skilled production firm, INK London, to develop a series of CGI stills and animations, as well as to expand upon our brand design system through their exceptional work.
See it on their website: https://www.weareink.co.uk/work/harmonyca
